NewBees board

Oversee and monitor NewBees’ mission

NewBees is a social enterprise. This means that while remaining a healthy and sustainable company, making an impact is always our top priority. To guarantee this, there is an independent advisory body that monitors NewBees’ management on the social mission and its implementation: the board of the ‘NewBees Foundation’, priority shareholder of ‘NewBees Inclusion Solutions B.V.’ that carries out all activities of NewBees.

We are happy to introduce the NewBees board members:

Theo Oudelaar

Theo Oudelaar
Board Secretary

Theo uses his many years of experience as commercial director and marketing and sales specialist to support NewBees in realizing their objectives and social mission.


Dr. Asma Naimi
Chair of the Board

Asma is Assistant Professor of Social Entrepreneurship and Social Impact Advisor. She focuses on innovations for major social challenges such as migration, poverty, inequality and injustice. She combines knowledge and creativity to create social change and is passionate about NewBees’ mission.

Leon Noorlander

Leon Noorlander
Board treasurer

Leon is deputy director of Pharos. Previously, he was a program manager at the national government, responsible, among other things, for setting up the Social Domain Programme. Prior to that, he was project leader of the Work and Integration Refugee team at the Ministry of Social Affairs and Employment. In that role, he co-initiated the Pharos program ‘Aan De Slag’, aimed at stimulating voluntary work by refugees.

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